The point is this, times change like nickels and quarters. Whichever way you spin it, journalist or interviewer or talking head is the latest way to expand your brand and everyone is running to the Fountain Of Quick Cash. With a rent-a-song streaming environment social media first lense in which people find out who you are, music money grabs new life when people know you for more than just music. The side-hustle is the new bill-payer. Celebrities are landing all kinds of gigs because as a society we’re zonked out on celebrity culture.